When Selecting a Brand Name, It Should: (1) Suggest Product

question 207

Multiple Choice

When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)be patented
• D)not be easily imitated
• E)have no legal or regulatory restrictions

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Definitions:

Bipolar Disorder

A psychiatric disorder marked by extreme mood swings, including periods of depression and episodes of mania or hypomania.

Disruptive Mood Dysregulation Disorder

A psychiatric disorder in children characterized by persistent irritability and frequent episodes of extreme, inappropriate anger.

Uncontrolled Rage

Intense, uncontrollable anger that may lead to violent behavior or emotional outbursts, often requiring intervention to manage.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification and diagnostic tool used in psychiatry.