The Communication Aspect of Packaging on a Can of Campbell's

question 5

Multiple Choice

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

• A)people in a hurry to get to work.
• B)people on a tight budget.
• C)people with dietary restrictions.
• D)people who are brand loyal.
• E)people who love to try new things.

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Definitions:

Refrigerated Trucks

Vehicles equipped with cooling apparatus to transport perishable goods at specific temperatures to maintain quality and safety.

Product Service

A combination of tangible goods and intangible services provided to fulfill the needs or desires of consumers.

Place Utility

The value added to products by having them available at a place where they are needed or wanted by consumers.

Consumers

Individuals or businesses that purchase goods or services.