After the New Owner Purchased a Fully Equipped Yogurt Factory

question 27

Multiple Choice

After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is

• A)development.
• B)market testing.
• C)idea generation.
• D)screening and evaluation.
• E)business analysis.

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Definitions:

Production Possibilities

A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources, technology, etc.).

Trade-offs

Situations where making a decision to gain something entails losing something else, typically requiring a compromise or balancing act.

Technology

The application of scientific knowledge for practical purposes, especially in industry and improvements in tools, machinery, and systems.