Consumer Product Classifications Differ in Terms of The: (1) Effort

question 293

Multiple Choice

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

• A)amount of money the customer is willing and able to spend.
• B)number of competing or substitute products.
• C)demographics of the consumer.
• D)attributes used in making the purchase decision.
• E)consumer segmentation characteristics.

---

Definitions:

Contingency Management

A behavioral therapy technique that rewards positive behavior and discourages negative behavior by controlling the consequences of those behaviors.

Contingency Management

A type of behavioral therapy where certain behaviors are reinforced by providing or withholding rewards.

Primary Reinforcer

A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need without prior learning.

Variable-interval Schedule

A reinforcement schedule in which the first response is rewarded after a variable amount of time has passed.