Samsung Sells a Variety of TVs, from Simple and Small

question 175

Multiple Choice

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

• A) demographic segmentation
• B) psychographic segmentation
• C) behavioral segmentation
• D) geographic segmentation
• E) socioeconomic segmentation

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Definitions:

Changes

involve alterations, modifications, or transformations in conditions, situations, or objects over time.

Fusiform Shape

A streamlined, spindle-shaped body design seen in many aquatic animals, reducing water resistance and enabling faster movement.

Sharks

A group of elasmobranch fish characterized by their cartilaginous skeletons, five to seven gill slits on the sides of the head, and pectoral fins that are not fused to the head.

Whales

Large marine mammals belonging to the order Cetacea, known for their intelligence, social nature, and in many species, their impressive size.