About 3 Percent of the Population Has Some Degree of Allergic

question 23

Multiple Choice

About 3 percent of the population has some degree of allergic reaction,usually mild,to preservatives used in salad bars.Restaurants might consider people with these allergies as a separate segment.To implement this segmentation strategy,restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)simplicity and cost-effectiveness of assigning potential buyers to segments
• D)potential for increased profit and ROI
• E)potential of a marketing action to reach a segment

---

Definitions:

Organizational Surveys

Tools used by companies or institutions to gather feedback and insights from employees on various aspects such as workplace culture, satisfaction, and engagement.

Change Agents

Individuals or entities that act as catalysts for change within an organization or community, often aiming to improve processes, behaviors, or outcomes.

External Consultants

Experts hired from outside an organization to provide specialized knowledge, skills, or advice in specific areas.

Incentive Pay Systems

Compensation strategies used by organizations to motivate and reward employees beyond their regular salaries based on performance criteria.