In the Sneaker Business, Heelys Practiced __________ Positioning When It

question 185

Multiple Choice

In the sneaker business, Heelys practiced __________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.

• A)head-to-head
• B)parallel market
• C)lateral
• D)repositioning
• E)differentiation

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Definitions:

Variable Cost

A cost that varies with the level of output or activity, such as raw materials, labor, and utility expenses.

Fixed Cost

Costs that remain constant regardless of the amount of goods produced or sold, like lease payments, employee wages, and insurance premiums.

Relevant Range

The range of activity within which the assumptions about fixed and variable cost behaviors hold true for a specific entity.

Cost Formula

An equation or model used to predict and allocate costs based on certain variables or cost drivers.