There Are Three Key Elements When Defining a Marketing Research

question 122

Multiple Choice

There are three key elements when defining a marketing research problem. One of these is

• A)specify the objectives.
• B)evaluate previous research results.
• C)determine how to collect data.
• D)identify possible marketing actions.
• E)identify data needed for marketing actions.

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Definitions:

Profitable Products

Goods or services that generate more revenue than the costs associated with producing and delivering them to customers.

Marketing Products

The process of promoting, selling, and distributing a product or service.

Geographic Targeting Strategy

A marketing approach that entails selecting market segments based on their geographic location to tailor marketing efforts and products to local preferences or needs.

Differentiated

The strategy of making a product or service stand out from competitors through distinctive qualities or features.