When Customers Have Their Groceries Scanned at the Supermarket Checkout

question 202

Multiple Choice

When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?

• A)coupon redemptions
• B)product bar codes
• C)product sales
• D)free sample redemptions
• E)household demographics

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Definitions:

Profit Distributions

The sharing of earnings among the shareholders of a company, often in the form of dividends.

Involuntary Dissolution

The compulsory termination of a corporation or partnership by a court order, often due to failure to comply with legal requirements or insolvency.

Court Order

A formal statement issued by a court that requires a person or entity to do or refrain from doing something.

Private Parties

Refers to individuals or entities that are not part of the government or public sector, engaging in activities or agreements among themselves.