The Buying Situation Where Users,influencers,or Deciders Want to Change Product

question 156

Multiple Choice

The buying situation where users,influencers,or deciders want to change product specifications,price,delivery schedule,or supplier for an item that is largely the same as what was previously purchased is referred to as a

• A)secondary buy.
• B)straight rebuy.
• C)modified rebuy.
• D)adapted buy.
• E)remake buy.

---

Definitions:

Fringe Benefits Programs

Employer-provided supplementary benefits that accompany direct wages or salaries, such as health insurance, retirement plans, and paid vacations.

Organization

A structured group of people working together to achieve a collective goal or purpose.

Performance Appraisal

A structured assessment of how well an employee performs their job and meets productivity goals against predefined standards and the goals of the organization.

Behaviourally Anchored Rating Scale

A performance appraisal method that uses specific examples of behavior to evaluate the performance of an employee against a set of pre-determined benchmarks.