All of the Following Form the Foundation Upon Which a Firm

question 307

Multiple Choice

All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process EXCEPT:

• A)research the organization's present and prospective customers.
• B)determine what business the organization is in.
• C)assess the organization itself.
• D)identify trends in the organization's industry.
• E)analyze the organization's competitors.

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Definitions:

Encoding

The act of turning details into a configuration that allows for storage in memory.

Source Amnesia

A memory disorder where a person is unable to remember where, when, or how previously learned information has been acquired, while retaining the factual knowledge.

Retroactive Interference

A memory phenomenon where new information interferes with the ability to recall old information.

Proactive Interference

A phenomenon where old memories hinder the recall of newly formed memories.