The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 157

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A)stay ahead of trends and focus its marketing program on only one segment.
• B)stay ahead of trends and focus its marketing program on two mutually inclusive segments.
• C)increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D)preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E)help college students with their studying.

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Definitions:

New Transaction

A recent or upcoming financial event that is recorded or needs to be recorded in an accounting system.

Online Form

An online form is a digital document designed to collect data from users over the internet, often used for registrations, surveys, or transactions.

Onscreen Forms

Digital versions of forms that can be filled out directly on a computer or mobile device screen.

Vendor Transactions

Financial exchanges or dealings that occur between a business and its suppliers or service providers.