The United Way of Greater Toronto (UWGT), Like Many Charities

question 121

Multiple Choice

The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)a customer relationship management plan
• D)a competitive intelligence framework
• E)a customer-oriented marketing program

Describe the impact of cultural differences on views of power, authority, and value systems.

Explain the concepts of instrumental and terminal values and their relevance to goal setting and achievement.

Identify the causes and effects of values conflict and cognitive dissonance on decision making and personal well-being.

Recognize the role of the Internet and global connectivity in influencing traditional values and attitudes.

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Definitions:

Service Experience

The subjective assessment of a consumer's interaction with a service, which encompasses every touchpoint from initial engagement to the final outcome.

Differentiates

The process of making a product, service, or brand stand out from competitors by emphasizing unique features or benefits.

Salpingitis

An infection and inflammation of the fallopian tubes, often associated with pelvic inflammatory disease.

Pelvic Inflammatory Disease

An infection of the female reproductive organs, often caused by sexually transmitted bacteria, that can lead to infertility if left untreated.