Customers Are Sometimes Excellent Sources of New Product Ideas

question 21

Multiple Choice

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

• A) Toyota put a hang tag on its new vehicles to solicit product input
• B) Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash
• C) LG asked 40,000 Koreans about their big screen TV habits
• D) Whole Foods studied soup kitchens for natural food recipes
• E) None of the above

---

Definitions:

Twitter

A social networking platform that enables users to send and read short 280-character messages called "tweets," fostering public or private communication.

Social Networking

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

Hashtags

Symbols used on social media to categorize content and facilitate search for topics or themes.

Search Mechanism

A method or process used to find information stored in a computer system or network.