Positioning Relies Upon the Communication of One or More Sources

question 65

Multiple Choice

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

• A) The cost of the product and the quality.
• B) The way the 4 p's work with one another.
• C) The customer's needs and wants and what the product has to offer.
• D) The quid pro quo of product and advertising.
• E) The salesperson and the customer at a personal level

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Definitions:

Fixed Manufacturing Overhead

Indirect costs associated with manufacturing that do not vary with the level of production, such as salaries of managers and depreciation of factory equipment.

Variances

The difference between expected and actual figures in budgeting and financial forecasting.

Direct Labor-Hours

The complete count of hours expended by personnel directly part of the process in making a product or providing a service.

Standard Cost System

An accounting method that uses cost estimates for labor and materials to plan a budget and measure performance.