Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 58

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A) It is readily measurable
• B) Customer needs and wants tend to vary with some degree of regularity based on demographic differences
• C) It uses the statistical characteristics of human populations such as age or income
• D) All of the above
• E) None of the above

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Definitions:

Psychodynamic Approach

A psychological perspective that emphasizes unconscious psychological processes (such as desires, thoughts, and conflicts) in human behavior and development.

Interpretive Insights

Deep understandings or interpretations typically derived from analysis or reflection.

Progressive Relaxation

A technique involving the deliberate tensing and relaxing of different muscle groups to achieve mental and physical relaxation.

Transference

In psychology, a phenomenon where emotions, desires, or expectations are redirected from one person to another, particularly in psychoanalytic therapy.