Marketers Are Concerned About Selective Retention

question 33

Multiple Choice

Marketers are concerned about selective retention.In particular,they want consumers to transfer information from _____ to _______.

• A) Advertising, promotion
• B) Awareness, recall
• C) Person, person
• D) Short-term memory, long-term memory
• E) Simple to complex

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Definitions:

Less Educated

Refers to individuals who have received minimal formal education or training compared to others within a society or specific context.

Anti-Gay Attitudes

Negative biases or prejudices towards individuals who are homosexual or perceived to be homosexual.

Less Educated

Refers to individuals who have received minimal formal education or lower levels of schooling compared to others.

Highly Educated

Describes individuals who have attained a high level of formal education, often beyond a basic college or university degree.