Define Customer Satisfaction

question 94

Essay

Define customer satisfaction.

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Definitions:

Integrated Marketing Communications

Coordinating the promotion mix elements and synchronizing promotion as a unified effort.

Promotion Mix Elements

The various tools used by marketers to communicate and promote their products or services, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Unified Effort

A cooperative approach where individuals or groups work together towards a common goal, ensuring teamwork and collaboration.