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Figure 22-5
-Figure 22-5 above,the market-product grid labeled "A" illustrates which of the following market-product strategies?
Internal Locus of Control
The belief that one has control over their life events and outcomes, rather than external forces.
Conscious
Being aware of and responsive to one's surroundings; awake.
Sick Grandfather
A family scenario involving an elderly male relative who is ill or suffering from health issues.
Self-Esteem
An individual's subjective evaluation of their own worth and abilities.
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