Greatest Marketspace Opportunity for Marketers Lies in Its Potential for Creating

question 139

Multiple Choice

greatest marketspace opportunity for marketers lies in its potential for creating __________.

• A) form utility
• B) time utility
• C) price utility
• D) possession utility
• E) place utility

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Definitions:

Viola

A stringed instrument that is slightly larger than a violin and plays notes that are deeper and lower in pitch.

Mere-exposure Effect

The phenomenon by which people develop a preference for things simply because they are familiar with them.

Likelihood

The probability or chance that a particular event will occur, often used in statistical and probability contexts.

Persuasive Speech

A form of communication aimed at convincing the audience to accept a certain viewpoint or take a specific action.