Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated Messages

question 196

Multiple Choice

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.

• A) buzz marketing
• B) customerization
• C) viral marketing
• D) "liking"
• E) permission marketing

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Definitions:

Hiring Person

Refers to an individual or entity responsible for recruiting and selecting candidates for employment positions.

Proofread

Proofread means to read (text) and mark any errors to be corrected, often in the context of preparing legal documents or publications.

Marketing Skills

The abilities and knowledge necessary to promote and sell products or services, including strategy development, communication, and understanding consumer behavior.

Job Interviews

The process where employers evaluate potential employees by asking questions to assess their suitability for a position.