Stickiness Marketing Dashboard -Consider the "Stickiness" Marketing Dashboard Above for an Automobile Dealership.To

question 239

Multiple Choice

Stickiness Marketing Dashboard
-Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes) on its website (the third metric above in the dashboard) .This is done by tracking the average visits per unique monthly visitor (the first metric above) and the average time spent per visit,in minutes, (the second metric above) that is displayed on its marketing dashboard.For 2011 or "B," what was the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

• A) 4.0 minutes
• B) 6.0 minutes
• C) 10.0 minutes
• D) 16.0 minutes
• E) cannot be determined

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Definitions:

Journalize

The process of recording financial transactions in a company's journal, detailing debits and credits for accounting purposes.

Common Stockholders' Equity

The portion of a company's equity that is attributable to common stock owners, calculated as total equity minus preferred stock equity.

Prior Period Adjustments

Corrections made to a company's financial statements for errors or omissions in previously reported periods.

Revaluation Surplus

The increase in value of an asset, reflected in the company's financial statements, from re-assessing its carrying value to a higher current market value.