Viral Marketing Refers to

question 258

Multiple Choice

Viral marketing refers to

• A) an embedded message that causes a popup screen to appear every time a user types in a specific word.
• B) malicious spyware that is used to create doppelgangers at competitors' websites.
• C) a subversive program that automatically transfers inquiries from one website to another.
• D) an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs.
• E) an online promotion that awards points to participants based upon how many friends they can friend on personal social networking sites such as Facebook or Twitter.

Analyze the consequences of forgery and the responsibilities of banks and account holders in cases of fraudulent checks.

Recognize the features of different types of checks and related banking instruments (e.g., cashier’s checks, certified checks, stale checks).

Learn about the implications of insufficient funds and overdrafts in the context of check writing and processing.

Understand the legal timeframe and conditions under which checks must be presented and processed.

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Definitions:

Logic

The study of reasoning, or the science that investigates the principles governing correct or reliable inference.

Concrete Things

refer to objects that are tangible, visible, and touchable, as opposed to abstract concepts.

Information-Processing Theory

The idea that human cognition and comprehension occurs step by step, similar to the way that input, analysis, and output occur via computer.

Animals' Brains

Refers to the anatomical and functional aspects of the brains of non-human animals.