Is the Challenge Presented to Brand Managers by Social Media

question 22

Multiple Choice

is the challenge presented to brand managers by social media advertising?

• A) Brand managers need to convince social networks to post their ads free of charge.
• B) Brand managers need to connect the cost of new social network promotions to the sales they generate.
• C) Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks.
• D) Brand managers need to estimate how many users have clicked on their ads, leading to difficulties in assessing an ad's effectiveness.
• E) Brand managers need to deal with having only a limited selection of social networking platforms to advertise on.

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Definitions:

Large-Scale Events

Events characterized by their large geographic scope, significant number of participants, or substantial impacts on societies and economies.

Catastrophes

Large-scale disasters or tragic events that cause significant harm or damage, often with widespread and long-lasting effects.

James-Lange

Theory of emotion that suggests physiological arousal precedes the emotional experience, meaning the body's reaction to a stimulus comes first and is then interpreted as an emotion.

Plutchik

Robert Plutchik was a psychologist who proposed the "wheel of emotions," which illustrates the relationships among emotions.