Companies Like Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

question 21

Multiple Choice

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

• A) popular trends among members of the over-65 market.
• B) technological advancements that can be used to promote their brands.
• C) new slang terms to create more effective advertisements.
• D) recruiting prospective employees.
• E) customer complaints and suggestions.

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Definitions:

Outstanding Checks

Checks that have been written and recorded in the account ledger but not yet cashed or cleared by the bank.

Availability Delay

The delay between the time a deposit is made into a bank account and the time those funds become accessible.

Mailing Time

The duration between when a mailpiece is sent and when it is received.

Processing

The act of handling or manipulating data, transactions, or physical items in a prescribed manner.