Example of a Performance Measure Linked to Inputs or Costs

question 77

Multiple Choice

example of a performance measure linked to inputs or costs in social media advertising is

• A) Facebook allows companies' ads to show up in pop-up windows throughout the site.
• B) Facebook charges companies to create a Facebook Page for their brands.
• C) Facebook staff members create ads for companies who want to advertise on Facebook.
• D) Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
• E) Facebook charges companies every time their brand is mentioned in a user's profile.

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Definitions:

Land Purchase

The acquisition of land as a fixed asset with the intent of using it for business operations or investment purposes.

Accounts Payable

Money owed by a company to its creditors for goods and services that have been received but not yet paid for.

Inventory

Goods or materials that a business holds for the purpose of resale or production.

Prepaid Insurance

An asset account that represents insurance paid in advance, which is expensed as it is used or over time.