A Brand Manager Wanted to Use LinkedIn to Promote His

question 168

Multiple Choice

a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to

• A) monitor profiles for negative mentions of their brand.
• B) create a profile for their brand.
• C) use profiles of company employees for business-to-business image building.
• D) try to accumulate online "followers" for the business.
• E) buy ad space on the LinkedIn website.

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Definitions:

Depreciation

The methodical allocation of the cost of a tangible asset over its useful life.

Differential Cost

Any cost that differs between alternatives in a decision-making situation. This term is synonymous with avoidable cost and relevant cost.

Decision-Making

The cognitive process of selecting a course of action from multiple alternatives.

Cost Alternatives

Different cost scenarios or options evaluated in decision-making processes.