Business Hoping to Generate Large Online Sales Through Posting Ads

question 126

Multiple Choice

business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of

• A) "cost per action," and pay $50 for every purchase that originated from an ad on the site.
• B) "cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.
• C) a "negotiated measure," and pay $100 to post their ad for two weeks.
• D) "cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
• E) "cost per liker," and pay $1.00 for every visitor who likes the advertised product.