There Are Four Commonly Used Forms of Institutional Advertising: __________

question 85

Multiple Choice

There are four commonly used forms of institutional advertising: __________, pioneering, competitive, and reminder.

• A)sustainable
• B)persuasive
• C)philanthropic
• D)informational
• E)advocacy

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Definitions:

Media convergence

The merging of different media channels, such as newspapers, television, and the internet, into a single, integrated communication platform.

Functionalist

A perspective in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Conflict theorist

A social scientist who views social life as a competition for limited resources, emphasizing conflict, class struggles, and power disparities as driving social change.

Media effects

Media Effects refer to the impact of media and communication technologies on individual thoughts, feelings, and actions, as well as societal norms and culture.