Marketers,the Primary Objective of a Point-Of-Purchase Display Is to

question 13

Multiple Choice

marketers,the primary objective of a point-of-purchase display is to

• A) eliminate the need for any special pricing promotion.
• B) retaliate against competitors' actions.
• C) encourage present customers to buy more; minimize brand-switching behavior.
• D) build business inventory.
• E) increase product trial and provide in-store support for other promotions.

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Definitions:

Stock Bonuses

A form of incentive compensation where employees are awarded shares of the company's stock, aligning employee interests with shareholder interests.

Company Picnic

A social event organized by a company for its employees, often held outdoors and including food and recreational activities, intended to foster team spirit and camaraderie.

Stock Options

Financial derivatives that give the holder the right, but not the obligation, to buy or sell shares of a company at a specified price before a certain date.

Open Market

An economic system in which prices for goods and services are determined by unrestricted competition between privately owned businesses.