Type of Appeal Used to Suggest to the Consumer That

question 205

Multiple Choice

type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n) _________.

• A) authoritarian appeal
• B) coercive appeal
• C) family appeal
• D) guilt appeal
• E) fear appeal

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Definitions:

Peristalsis

The series of wave-like muscle contractions that moves food through the digestive tract.

Irritable Bowel Syndrome

A chronic gastrointestinal disorder characterized by abdominal pain, bloating, and alteration of bowel habits without any organic cause.

Ulcerative Colitis

A chronic inflammatory bowel disease that causes ulcers and inflammation in the innermost lining of the colon and rectum.

CHO

An abbreviation commonly used for carbohydrates, a group of molecules that includes sugars, starches, and fiber, critical for providing energy to living organisms.