Because Consumers Often Do Not Pay Close Attention to Advertising

question 277

Multiple Choice

Because consumers often do not pay close attention to advertising messages,advertisers want to reach the same audience more than once.The average number of times a person in the target audience is exposed to a message or advertisement is referred to as

• A) frequency.
• B) CPM.
• C) reach.
• D) rating.
• E) gross rating points.

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Definitions:

Intra-Office Notices

Intra-Office Notices are communications and announcements shared within an office or organization, not meant for external distribution.

Staff Room

A space in a workplace, like a hospital or school, designated for employees to take breaks and socialize away from their work areas.

Pediatric Patient

A child or adolescent who is receiving medical care or treatment.

Deformity

An abnormality in the shape or size of a body part, often present from birth or resulting from injury or disease.