Of the Disadvantages Associated with Radio as an Advertising Medium

question 312

Multiple Choice

of the disadvantages associated with radio as an advertising medium is that it

• A) has a short exposure time.
• B) cannot target specific audiences.
• C) cannot use humor, sound, and intimacy effectively.
• D) has a very limited amount of advertising time available.
• E) is easy to convey complex messages.

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Definitions:

Higher Wages

An increase in the amount of money paid to workers per unit of time, often seen as a way to improve living standards and stimulate economic growth.

Gilded Age

A period in the late 19th century known for the transformation of the United States through industrialization, urbanization, and the rise of big business, alongside stark social inequalities.

Reform Programs

Initiatives aimed at making changes or improvements in societal, political, or economic systems.

European Legislation

Laws and regulations enacted by the European Union and its member states.