Which of the Following Statements Regarding Service Branding Is MOST

question 71

Multiple Choice

Which of the following statements regarding service branding is MOST accurate?

• A) Because the classification of services is so complex, it is far more difficult to find a brand name that hasn't already been taken.
• B) Services must include the word "service" in all their brand names to assure that customers understand they are not purchasing a product.
• C) Service firms with a well-established brand reputation will also find it easier to introduce new services than firms without a brand reputation.
• D) Many consumers are suspicious of companies that offer too many services under the same brand name.
• E) Many service organizations, such as banks, hotels, and restaurants do not rely heavily on branding because of the extent to which they are people-dominated services.

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Definitions:

Power Consumer

An entity or device that uses a large amount of electrical power, often considered in the context of energy efficiency and conservation.

Mobile Computing

The use of portable computing devices, such as smartphones and tablets, that allow for internet and application access on the go.

Dual-Core

Refers to a CPU that contains two complete execution cores per physical processor, enabling better performance through parallel processing.

CPU

The primary processing work within a computer is executed by the Central Processing Unit, the fundamental part of the system.