Concept of the Diffusion of Innovation Shows How a Product

question 389

Multiple Choice

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy) a new product.Each product adopter category has a unique profile.Consumers who are skeptical and have below average social status are called __________.

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Marginal Product

The additional output generated by employing one more unit of a factor of production.

Output Level

The total quantity of goods and services that a firm or industry produces over a set period.

Marginal Cost

The additional cost incurred by producing one more unit of a product or service.

Sixth Unit

Refers to the additional, often specifically the sixth item or unit in a sequence or series in various contexts, possibly emphasizing its incremental impact.