Four Steps in the Sequential Process of Building the Brand

question 232

Multiple Choice

four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating a consumer-brand connection.

• A) easing consumers' decision making
• B) forming a brand personality
• C) rewarding loyal customer behavior
• D) establishing a brand's meaning in the minds of consumers
• E) developing brand licensing criteria

Understand the principles of reinforcement size, immediacy, and contingency.

Identify strategies to reinforce desirable behaviors and reduce or eliminate undesirable behaviors.

Understand the concept and significance of kaizen in organizational improvement.

Recognize the role of consequences in behavior modification.

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Definitions:

Collegial Model

A framework of governance or organization characterized by equal sharing of responsibility among colleagues.

Self-Discipline

Self-discipline is the ability to control one's feelings and overcome one's weaknesses; it refers to the capacity to pursue what one thinks is right, despite temptations to abandon it.

Internal Obligation

A personal sense of duty or responsibility that motivates individuals to act in a certain way without external pressure.

Social Planning Model

A method of intervention that emphasizes organized and collective action to address social issues and improve community well-being.