Screening and Evaluation Refers to the Stage of the New-Product

question 305

Multiple Choice

Screening and evaluation refers to the stage of the new-product process

• A) where prospective customers are exposed to new product prototypes for the first time.
• B) where new product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Organizational Design

The process of shaping an organization's structure and roles to align with its objectives, strategy, and culture.

Structural Elements

The fundamental components that constitute the framework of a structure, such as buildings, bridges, or sentences in linguistics.

Firm's Competitor

An organization or entity that operates in the same or similar industry and offers a comparable product or service.

Long-Linked Technology

Technology that involves sequential processes and operations across different stages of production or service delivery.