Important Aspect of the Screening and Evaluation Stage of the New-Product

question 281

Multiple Choice

important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product.For example,3M was able to use the firm's micro-replication (the tiny gripping "fingers") technology to

• A) improve the gripping power of golf or work gloves.
• B) keep baseball caps from sliding off the heads of bald men.
• C) make Formula One race cars more aerodynamic.
• D) as a replacement for Velcro's hook-and-loop fasteners.
• E) hold pictures in a photo album without damaging them.

---

Definitions:

Internal Rewards

Psychological benefits, such as satisfaction or joy, that individuals receive from performing well or achieving a personal goal, independent of external recognition.

External Rewards

Incentives or benefits provided by an external source, such as money or praise, to motivate behavior.

John Rawls

A philosopher known for his work in political philosophy and his theory of justice as fairness, outlining principles of justice to structure society.