Of the Following Are Criterion Used for Selecting Target Market

question 102

Multiple Choice

of the following are criterion used for selecting target market segments EXCEPT:

• A) compatibility with the organization's objectives and resources.
• B) market size.
• C) simplicity and cost of assigning potential buyers to segments.
• D) competitive position.
• E) cost of reaching the segment.

---

Definitions:

Sustainable Growth Rate

The maximum rate at which a company can grow its sales and earnings without needing to increase its financial leverage.

Ratios

Metrics derived from a financial analysis that provide insights into a company's performance, liquidity, profitability, and solvency.

Constant

A value that does not change and remains fixed under specified conditions.

Independent Samples

Refers to two or more groups of samples that are selected from a population, where the selection of a sample does not influence the selection of the other samples.