Fourth Step in Segmenting and Targeting Markets That Link Customer

question 74

Multiple Choice

fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A) group potential buyers into segments
• B) select target markets
• C) group products to be sold into categories
• D) develop a market-product grid and estimate size of the overall market
• E) take marketing actions to reach target markets

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Definitions:

Public Life

The aspect of life concerned with public affairs, government, and the communal interests of society, as opposed to private or personal life.

Economic Status

Refers to the financial condition or standing of an individual, group, or area, often evaluated based on income, wealth, and employment.

Adult White Men

Historically, this group was privileged with predominant rights and societal status, especially in voting and property ownership, in various cultures.

Eighteenth-Century

The period from 1701 to 1800 in the Gregorian calendar, marked by significant historical, cultural, and scientific developments.