Tendency to Pay Attention to Messages Consistent with One's Attitudes

question 87

Multiple Choice

tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

• A) selective retention.
• B) selective comprehension.
• C) selective exposure.
• D) selective perception.
• E) stimulus discrimination.

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Definitions:

Stimulus Discrimination

The ability to differentiate between two or more stimuli, responding only to the one that is conditioned while ignoring the others.

Learned Response

A reaction or behavior that is developed as a result of experience or conditioning.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar to the original conditioned stimulus.

Learned Response

A reaction or behavior that results from repeated exposure, practice, or conditioning, rather than being an inborn or instinctual response.