Because the Average Consumer Operates in a Complex Environment,the Human

question 33

Multiple Choice

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

• A)selective retention.
• B)selective attention.
• C)selective exposure.
• D)selective perception.
• E)stimulus discrimination.

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Definitions:

Latham Loop

In early projection systems, a set of sprockets that looped the film stock to keep it from breaking as a result of its own inertia.

Vitascope

The Vitascope is an early film projector first demonstrated in 1895, which played an important role in the commercialization of cinema by allowing longer films to be shown to larger audiences.

Film Breakage

The physical tearing or snapping of film during projection or handling, an issue more common with older, acetate-based film stock.

70mm Film

A high-resolution film gauge, used for shooting and projecting movies, known for its superior image quality.