Of the Following Are Strategies a Market Challenger Can Use

question 153

Multiple Choice

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

• A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand.
• B) link their brand attributes with high-involvement issues.
• C) use Internet search engines such as Microsoft Bing and Google to assist buyers.
• D) use advertising messages that focus on getting the brand into a consumer's consideration set.
• E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

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Definitions:

Mores

are the accepted traditional customs, moral attitudes, or manners of a particular social group, which guide behaviors and can distinguish right from wrong.

Taboos

Culturally forbidden practices or norms that are considered unacceptable or prohibited in society.

Crescive Norms

Unwritten, societal rules and conventions that emerge gradually and dictate appropriate behaviors in various situations.

Enacted Norms

Socially accepted rules or behaviors that are established through repeated actions and responses, rather than formal agreement.