Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 264

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue.Pepsi is trying to change consumers' attitudes toward its soft drinks by

• A) changing beliefs about the extent to which a brand has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing perceived risk.
• E) providing stimulus generalization.

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Definitions:

Hostility

An emotion or attitude characterized by bitterness, aggression, and a tendency to initiate conflict or react aggressively to challenges.

Trait Factor

An element or characteristic that contributes to the makeup of an individual's personality traits.

Gregariousness

The quality of being sociable, outgoing, and enjoying the company of others.

Trait Factor

An element or characteristic that is considered to be a part of an individual's personality or aptitude profile.