The VALS Framework,consumers Who Place Importance on Image-Not as Evidence

question 259

Multiple Choice

the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

• A) Actualizers
• B) Innovators
• C) Achievers
• D) Makers
• E) Strivers

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Definitions:

Buffet Restaurants

Restaurants that offer a variety of foods displayed on a buffet table, allowing customers to serve themselves a wide range of dishes for a fixed price.

Value Loss

The decrease in the worth or price of an asset or a commodity in the market over time.

Cash Gift-giving

The practice of giving money as a present to someone during special occasions or cultural events.

Noncash

Noncash pertains to transactions, rewards, or benefits that do not involve the direct exchange of money, such as stock options, services, or goods.