Powerful Buyers Exist When

question 172

Multiple Choice

Powerful buyers exist when

• A) there are many buyers.
• B) switching costs are low.
• C) the product represents a small share of the buyer's total costs.
• D) the product is critical to the buyer.
• E) preemptive practices exist.

---

Definitions:

Body Temperature

The measure of the body's ability to generate and get rid of heat; essential for the proper functioning of enzymes and metabolic processes.

Motives

The reasons or desires that drive an individual to act in a certain way.

Propel Behaviour

The motivation or drive behind actions that move an individual towards certain goals or outcomes.

Leptin

A hormone produced by fat cells that regulates energy balance by inhibiting hunger.