Of the Following Are Marketing Actions That Can Be Taken

question 156

Multiple Choice

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

• A) exploit an opportunity.
• B) correct a weakness.
• C) avoid a disaster-laden threat.
• D) build on a strength.
• E) secure the necessary resources (financial, human, technological) to fund new SBUs.

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Definitions:

Ingratiation

A psychological technique wherein an individual attempts to become more likable to their target, often through flattery or other forms of manipulation.

Silent Authority

An influencing tactic that relies on unspoken but acknowledged power.

Information Control

A hard influencing tactic in which key information is withheld in order to manipulate outcomes.

Inspirational Appeals

Utilize emotional arguments or enthusiastic statements to persuade or motivate others towards a certain action or behavior.