Of the Following Are Marketing Actions That Can Be Taken

question 156

Multiple Choice

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

• A) exploit an opportunity.
• B) correct a weakness.
• C) avoid a disaster-laden threat.
• D) build on a strength.
• E) secure the necessary resources (financial, human, technological) to fund new SBUs.

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Definitions:

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior.

Program

The steps or activities necessary to accomplish a goal.

SWOT Analysis

A strategic planning tool that identifies an organization's strengths, weaknesses, opportunities, and threats to aid in decision-making.

Competitive Environment Scan

The process of analyzing and monitoring the business market to identify and understand competitors and industry trends.