Small Bookstores,and Even Large Ones Like Borders and Bookstar,have Closed

question 222

Multiple Choice

small bookstores,and even large ones like Borders and Bookstar,have closed.Subscribers to newspapers and magazines have cancelled their print subscriptions.This trend has caused retailer Barnes & Noble to offer the Nook,a digital e-reader for $99 and newspaper publishers such as the StarTribune to offer online content for $1.99 per week because of the success of Apple's iPad and Amazon's Kindle,which display digital content in a very user-friendly experience.Barnes & Noble and the StarTribune MOST LIKELY had to change their __________,which was(were) triggered by the technological and social changes that occurred in their marketing environments.

• A) organizational culture
• B) marketing tactics
• C) business model
• D) strategic marketing process
• E) goals/objectives

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Definitions:

Anti-drug Program

A program designed to prevent drug abuse and addiction, often through education or rehabilitation.

Democrats

A member or supporter of the Democratic Party, one of the two major political parties in the United States.

Level of Significance

A threshold for determining the statistical significance of an observed effect, indicating the probability of the result occurring by chance.

Presidential Candidates

Individuals who officially run for the office of the presidency in a country's elections.