Boston Consulting Group (BCG)business Portfolio Analysis Requires an Organization to Locate

question 104

Multiple Choice

Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The horizontal axis of this matrix indicates

• A) the annual rate of growth of the SBU's industry.
• B) the relative dollar ($) market share of the largest competitor.
• C) the annual rate of growth of the firm's largest competitor.
• D) the relative unit (#) market share of the smallest competitor.
• E) the annual rate of growth of the firm itself.

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Definitions:

Strategic Plan

Strategic plan is a document that outlines an organization's long-term goals and the strategies it will employ to achieve them, considering internal and external factors that may impact success.

Process

A series of actions or steps taken in order to achieve a particular end.

Ecological Model

A framework or perspective that emphasizes the multiple levels (individual, interpersonal, community, and policy) influencing behaviors and conditions.

Behavioral Patterns

Repeated behaviors or actions exhibited by individuals, often analyzed to identify trends or predict future behavior.