Those Characteristics of a Product That Make It Superior to Competitive

question 162

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as __________.

• A) core benefit propositions
• B) marketing mix elements
• C) marketing attributes
• D) points of difference
• E) product protocols

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Definitions:

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Indirect Method

A cash flow statement presentation technique where net income is adjusted for changes in balance sheet accounts to calculate operating cash flow.

Indirect Method

A technique used in cash flow statement preparation where net income is adjusted for non-cash transactions to calculate operating cash flows.

Cash Dividends

Payments made by a corporation to its shareholder members from earnings, typically in the form of cash.