Those Characteristics of a Product That Make It Superior to Competitive

question 162

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as __________.

• A) core benefit propositions
• B) marketing mix elements
• C) marketing attributes
• D) points of difference
• E) product protocols

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Definitions:

Above and Beyond

Refers to actions or behavior that exceed what is normally expected or required.

Job Satisfaction

A measure of how content an individual is with their job, involving aspects like work environment, compensation, and personal fulfillment.

Normative Commitment

Organizational commitment based on an individual’s perceived obligation to remain with an organization.

Organizational Commitment

The strength of an individual’s identification with an organization.